Sunday, April 5, 2015

Joe's Crab Shack

Autism Light #385 is Joe's Crab Shack.

Joe's Crab Shack is an American chain of seafood casual dining restaurants owned by Ignite Restaurant Group. They were founded in 1991 and have headquarters in Houston, Texas. They have approximately 135 restaurants in 35 states in the United States. Joe's Crab Shack is an Autism Light because of their demonstrated dedication to raise money for autism through Autism Speaks during autism awareness month in April. Not counting ongoing efforts in 2015, they have raised $2.5 million for autism.

Here is a brief summary of the support Joe's Crab Shack has given to Autism Speaks for three years.

2013: Joe's Crab Shack started their corporate giving to Autism Speaks in April, 2013. Their first year they raised over $1 million for Autism Speaks. Joe's Crab Shack accepted donations online and in their restaurants. They have a signature Piece of the Puzzle tie-dye T-shirt they sell.

2014: In April 2014, Joe's Crab Shack raised $1.3 million for Autism Speaks in their second annual #JoesGoesBlue Campaign. Customers were given coupons for free food as they joined in the campaign. They were also given the opportunity to purchase Joe's Crab Shack's signature Piece of the Puzzle tie-dye T-shirt to support Autism Speaks. At the time the money raised was a record for Joe's Crab Shack's history of philanthropy (Joe's Crab Shack, Media Release, May 14, 2014).  Autism Speaks has a news release on their partnership with Joe's Crab Shack. On April 2, restaurants in the Joe's Crab Shack chain also went blue for Light it Up Blue. 

2015: In April 2015, Joe's Crab Shack continues to raise money in their third annual #JoesGoesBlue Campaign. They have a goal to exceed $1 million in donations again in 2015 (Joe's Crab Shack News Release, April 1, 2015).

Liz Feld, President of Autism Speaks said about Joe's Crab Shack,
We are grateful for the outstanding commitment Joe's and its guests have shown the autism community both locally and nationally. The #JoesGoesBlue campaign brought awareness to new audiences. And Joe's fundraising efforts will further our investment in innovative research, and our advocacy efforts for individuals and families affected by autism (Market Watch, Joe's Crab Shack, May 14, 2014)

Wikipedia: You can learn more about Joe's Crab Shack at the Joe's Crab Shack Wikipedia Page.

Social Media:  Several of the local franchises in Joe's Crab Shack have their own Facebook page.

Also, you can follow Joe's Crab Shack on Twitter@Joes_Crab_Shack.  Their Twitter account visibly demonstrates their support for autism.

Special thanks to Joe's Crab Shack for their support of autism and Autism Speaks. Joe's Crab Shack is a fine representative of the many businesses that are shining their light for autism and engaging their customers in raising awareness throughout the year, and especially for autism awareness month. Joe's Crab Shack will be featured on the Autism Light Business Page.

Autism Light honors diverse heroes to the world of autism.

Photo: The photo of a Joe's Crab Shack restaurant was taken from the Wikipedia Creative Commons.

No comments:

Post a Comment